Conversion Rate Calculator
Calculate conversion rate from total visitors and conversions.
How to calculate conversion rate
Enter the total number of visitors or clicks and the number of conversions. The calculator uses Conversions ÷ Visitors × 100. A conversion can be a sale, signup, lead, download or any action you measure.
Conversion rate example
If 250 people convert from 10,000 visitors, the conversion rate is 2.5%. Use the same formula for ecommerce, ads, landing pages and lead-generation campaigns.
Frequently asked questions
What is a good conversion rate? It depends on the industry, traffic source and conversion goal, so compare performance against your own historical data and relevant benchmarks.
Can I calculate lead conversion rate? Yes. Use total leads as conversions and total visitors or prospects as the starting number.